‘When I Grow Up’ video online now
February 17, 2009 Posted by admin at 9:40 am
The video for When I Grow Up by Fever Ray has premiered this morning at feverray.com
When I Grow Up is a slow-burning, beat-driven and strangely optimistic number characterised by Karin’s inimitable lyrical style, name-checking forestry, boomerangs, crab claws and cucumbers in a surprisingly domestic picture. The video itself, directed by Martin De Thurah, is a melting pot of references from David Lynch to Stephen King’s Carrie, with a profound feeling of voyeurism and foreboding.
Speaking about the conception of the video, De Thurah had this to say:
“The initial idea was about something coming out of water – something which was about to take form – a state turning into something new. And a double headed creature not deciding which way to turn. But the idea had to take a simpler form, to let the song grow by itself. I remembered a photo I took in Croatia two years ago, a swimming pool with its shining blue color in a grey foggy autumn landscape.”