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	<title>etcetc - A family of artists &#187; Future Music</title>
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	<link>http://www.etcetc.tv</link>
	<description>An Australian music company; home to the most culturally significant international releases and groundbreaking local artists.</description>
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		<title>Grum: one man hype machine&#8230;</title>
		<link>http://www.etcetc.tv/grum-one-man-hype-machine/</link>
		<comments>http://www.etcetc.tv/grum-one-man-hype-machine/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 03:19:28 +0000</pubDate>
		<dc:creator>Eva</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Grum]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Data Transmission]]></category>
		<category><![CDATA[FHM]]></category>
		<category><![CDATA[Future Music]]></category>
		<category><![CDATA[IDJ]]></category>
		<category><![CDATA[Mixmag]]></category>
		<category><![CDATA[NME]]></category>
		<category><![CDATA[Nylon]]></category>
		<category><![CDATA[Popjustice]]></category>

		<guid isPermaLink="false">http://www.etcetc.tv/?p=1273</guid>
		<description><![CDATA[<a href=http://www.etcetc.tv/grum-one-man-hype-machine/><img src=http://www.etcetc.tv/wp-content/uploads/grum-1s1-100x100.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>With this much hyperbole behind him, the only remaining question is 'why are you not listening to Grum right now?'...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.etcetc.tv/wp-content/uploads/grum-1s1.jpg"><img class="alignnone size-full wp-image-997" title="grum-1s1" src="http://www.etcetc.tv/wp-content/uploads/grum-1s1.jpg" alt="grum-1s1" width="550" /></a><br />
With this much hyperbole behind him, the only remaining question is &#8216;why are you not listening to Grum right now?&#8217;:</p>
<p><a href="http://www.nylonmag.com/">Nylon</a>: &#8216;The future of dance music&#8221;<a href="http://mixmag.net/"><br />
Mixmag:</a> &#8220;An anthemic beauty&#8230;beepy backing smattered with emotive waterfalls of French sounding electro wonderment&#8221;<a href="http://www.datatransmission.co.uk/viewnewtalent.aspx?ID=90"><br />
</a><a href="http://www.i-dj.co.uk/discussion/topic/GRUM-%27Heartbeats%27-Out-26th-Oct-Video-and-new-remix-news">IDJ </a>&#8220;All damn good  &#8211; 9/10&#8243;<a href="http://www.datatransmission.co.uk/viewnewtalent.aspx?ID=90"><br />
Data Transmission:</a> &#8221; add him to your life right now…&#8221;<a href="http://www.windishagency.com/assets/3468/image.jpg"><br />
Future Music</a>: &#8220;a fresh sample and synth hero has been elected to save us from Calvin Harris overload&#8221;<br />
FHM: &#8220;pulls in every gyrating body, every sweaty pulse of a sticky floored, laser loaded club night&#8221;<a href="http://www.nme.com/blog/index.php?blog=15&amp;title=grum_making_yorkshire_lektro_disco_fun_a&amp;more=1&amp;c=1&amp;tb=1&amp;pb=1"><br />
NME </a>&#8220;knocking out tracks and remixes that tread a new grey area between the electro-mosh and new school disco eras&#8221;<a href="http://www.i-dj.co.uk/discussion/topic/GRUM-%27Heartbeats%27-Out-26th-Oct-Video-and-new-remix-news"><br />
</a></p>
<p>&#8230;and finally,<a href="http://www.popjustice.com/index.php?option=com_content&amp;task=view&amp;id=3940&amp;Itemid=279"> Pop Justice</a>: &#8220;This is the greatest song of the 21st Century and if anyone tries to tell you otherwise they are an idiot, or they haven&#8217;t heard it, or they&#8217;re an idiot who hasn&#8217;t heard it.&#8221;</p>
<p>Watch below, buy <a href="http://itunes.apple.com/au/album/heartbeats/id333715766">here</a>:<br />
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