Jax Jones - Instruction feat. Demi Lovato & Stefflon Don
16 Jun 2017
Jax Jones
// MUSIC
South London multi-instrumentalist, songwriter and producer Jax Jones is riding high following the
worldwide success of smash single ‘You Don’t Know Me’ featuring BBC Sound of 2017 nominee and
future star Raye, and looks set to continue his winning streak with brand new single ‘Instruction’.
“Nothing says summer to me more than Notting Hill Carnival,” Jax says of his new single. “That was
the mental image I used throughout the making of this song. I took the idea to my good friend MNEK
and the song came together really quickly. The DJ is the controller of the dance floor and lyrically, I
wanted to reflect that; hence why we're giving instructions!”
Enlisting global pop superstar Demi Lovato and the UK’s fiercest MC Stefflon Don, ‘Instruction’ is an
empowering percussion-led call to the dancefloor. “B*tch I don’t need introduction,” Lovato snaps,
while Steff delivers fiery “bad gal” bars that leave you in no doubt, she really is the Don. “I wanted to
continue where I left off with 'You Don't Know Me’,” Jax explains. “We knew we needed someone
with a certain level of swag and confidence to pull off a song like this so we sent it to Demi Lovato to
see if she was interested. I thought it was long shot but she loved the record and delivered us all the
right feels in the vocal. Stefflon Don is one of the most exciting new rappers to come out of the UK
today, so getting her on a song with a pop superstar like Demi is a defining moment for me as a fan
of music. I love clashing genres together. It's one of those collaborations which is as exciting on paper
as it sounds on record. I can't wait to play this song at my festival shows this summer!”
‘You Don’t Know Me’, a sassy rebuff to fake friends, has had over 275 million combined global
streams and gone 3 x Platinum in The Netherlands, 2 x Platinum in Australia, Ireland, Sweden,
Platinum in Norway, UK, Italy and Gold in Belgium, France, Germany, with over 6.3m total Shazams
hitting the #1 spot on Shazam in Australia and globally, as well top 10 on the airplay chart in
Australia, making it Jax’s biggest hit to date.
Jax’s music is rooted in the hip hop, grime and house music he was surrounded by in his teenage
years. These influences come through both in the studio and in his wild live sets – most recently in
his sold out ‘House Work’ UK tour – where he helms all the instruments himself, layering them upon
beats and bass for a fresh, modern take on an old school sound.
Prior to ‘You Don’t Know Me’ his biggest success to date had been as the writer and co-producer on
Duke Dumont’s huge international 2014 hit ‘I Got U’, which resulted in his first UK No. 1 in addition
to nominations on both sides of the Atlantic, at the BRIT and Grammy Awards. As well as producing
Duke’s following two singles, he has remixed the likes of Charli XCX, Lil Yachty, Missy Elliot and
Pharrell.
Jax has a very busy year ahead of him with appearances at Capital’s Summertime Ball,
Tomorrowland, Reading & Leeds, Boardmasters, Ushuaia and Pacha, before heading Down Under to
play Spilt Milk Festival in Canberra on November 25th. Stay tuned to www.jaxjones.co.uk for more
Australian tour dates to be announced.
