Lost Valentinos launch a world first interactive video project for Nightmoves
October 16, 2009 Posted by Eva at 10:32 am
Sydney band Lost Valentinos today announce the world’s first truly interactive Augmented Reality music video project for new single Nightmoves, from their acclaimed debut album Cities Of Gold.
The project allows fans to record their own customised music videos by capturing band members performing the track anywhere they like. From lead singer Nik performing the song atop a user’s shoulders, to the whole band playing the song at the base of the Eiffel Tower – it’s a project limited only by the viewers’ imaginations.
How exactly does it work?
Augmented Reality is a technology which merges your world with computer generated imagery in real-time. Utilising your computer webcam, the software detects the 3-dimensional orientation of simple printed “markers” to map and superimpose active objects in real time. It’s a magic looking-glass which augments objects into your world to appear as though they’re really there. Click here for a brief tutorial.
So why is this project so unique?
Augmented Reality has never taken a collaboration between artists and their fans this far! Each of the 5 individual markers represents one member of the band performing the song Nightmoves in full. The user can set their own scene, line up their players, hit record to film their own music video and share it with their friends. This is a level of total interactivity never before seen, and one which truly invites the fan into the band’s world, and vice-versa.
Launched today, the project was conceived by etcetc and developed over the past few months by web
developers Crucial By Design and video production crew Pedestrian. “It’s an experience that’s definitely
new to most of us, and represents the endless possibilities for creative interaction between artists and fans that
new technologies allow”, says etcetc Managing Director, Andrew Jackson.
Sit in the director’s chair and make your own music video by visiting www.lostvalentinos.com.
Debut album Cities Of Gold is out now.
Mission Control Supporting Ladytron this June
April 16, 2009 Posted by Eva at 11:47 am
etcetc’s very own Mission Control will be supporting Ladytron’s Brisbane and Melbourne shows in June.
Before Ladyhawke, before Lady Sovereign, and long before Lady Gaga, Ladytron were original catalysts in the rebirth of electro pop. Mission Control, meanwhile, have been busy recording their debut album, a follow up to their Innerspace EP which received plenty of love from Triple J, and their new single Silhouette can be heard there too if you ask nicely.
Being supported by Mission Control puts Ladytron in good company, with the boys having recently supported Bloc Party and The Mystery Jets, as well as opening the Sydney Festival.
Make sure you get tickets early – it won’t be the first time Ladytron have sold out in Australia!
Ladytron and Mission Control Dates:
5th June – Hifi, Melbourne – More Info
7th June – Hifi, Brisbane – More Info
…and if you want to see Mission Control sooner:
17th April - Spectrum, Sydney
18th April - Revolver, Melbourne
1st May - FANS club, Brisbane
Mission Control on Moshcam
January 16, 2009 Posted by admin at 3:00 pm
Mission Control played a cracking gig in support of the Mystery Jets the other week, and the guys from Moshcam were around to capture it. Check their performance of Silhouette here, or go to the Moshcam site to see the whole show.
Mission Control open Sydney Festival’s First Night
January 8, 2009 Posted by admin at 11:57 am
Hot off the heels of their recent support of Mystery Jets last weekend, Mission Control return to Sydney this Saturday to cut the proverbial ribbon for this year’s Sydney Festival. The boys will open the Macquarie Street stage at 7pm this Saturday night (10th), sharing a stage with Jaime Doom & Gus Da Hoodrat, DJ Mehdi, and Busy P…and best of all in these tough economic times, it’s FREE!
Now in its 32nd year, the iconic Sydney Festival kicks off this Saturday for a period of three weeks, bringing some of the world’s finest music, art, dance, and theatre talent to our shores as well as showing off the best our local scene has to offer. Saturday night’s opening night – curated by the dance music aficionados at Fuzzy – is no exception, with some heavyweight local and international talent.
Click here for more info on the opening night, and come down and see Mission Control kick it all off…
Behind the scenes with Mission Control
December 5, 2008 Posted by admin at 12:47 pm
Melbourne directorial collective Krozm recently filmed a video clip for Innerspace by Mission Control.
While on set, the Mission Control boys were making a video of their own…
Mission Control – Innerspace, The Making Of from etcetc on Vimeo.
Raph Brous from Mission Control was recently interviewed by Oyster Magazine. Read it online here.
Happy Holidays!
November 28, 2008 Posted by admin at 4:49 pm
Come see Mission Control play Oyster’s White Trash Christmas Bash.
Mission Control chosen for Triple J’s Next Crop in Aus Music Month
November 5, 2008 Posted by admin at 3:22 pm
Mission Control have been chosen by national youth broadcaster Triple J as a feature artist for Next Crop during November’s Aus Music Month.
For Next Crop, Triple J hand-picks the bands and solo artists they believe are the best new and rising Australian talent. It is an excellent initiative which showcases the incredible talent this country has to offer, and etcetc is so proud to have Mission Control featured in the line up.
Their Next Crop feature day is this Thursday, November 27. Before then you can hear the band’s Next Crop interview and read a Q&A with Raph Brous at the Mission Control Next Crop page at the Triple J website, along with the first single from their Innerspace EP, the dancey, f’ed up noise, and Vangelis soundtrack inspired Chariots Of Fire.
Innerspace EP
August 22, 2008 Posted by admin at 10:52 pm
Melbourne quartet Mission Control emerged from their bunker in February with a captivating array of demo recordings. Over many months, the band channeled their diverse influences: the hypnotic melody of The Stone Roses and The Cure, the sci-fi synths of Vangelis and Sebastien Tellier, the guitar noise of Sonic Youth and Deerhunter. Yet it’s a fresh sound too. Soaring choruses, shimmering noise, crowned by Lodi Zambruno’s poignant voice.
And when seminal French producer Philippe Zdar (Cassius) takes notice of a new band, the whole world seems to listen up. The production genius and remixer of Phoenix, Air and Daft Punk, Zdar has the Midas touch. Next in line is Melbourne band Mission Control.
The story goes: Zdar came across the Mission Control website and added a song by the band to his Myspace page, then emailed the band some encouraging feedback. Now plans are afoot for Zdar to produce their debut album later this year. And who says online social-networking is a waste of time?
Misson Control also caught the attention of Andrew Jackson, manager of independent Sydney-based label etcetc, who signed them soonafter their performance in April with The Presets and CSS at the V Festival. While stages were being dismantled at Centennial Parklands, Jackson and the boys were planning the release of the band’s debut E.P. The band also joined the select booking agency roster at Modular.
“In a short time etcetc has formed a fantastic roster of influential international artists including Mylo, Annie, WhoMadeWho, The Knife, Jenny Wilson, Datarock and Digitalism. And with the recent phenomenal local and international success of our last signing, PNAU, we’re over the moon to embrace yet another Australian band into the family with our sights set on the world. Mission Control is immensely talented and their debut EP shows the promise of big things to come.” Andrew Jackson, (Managing Director, etcetc)
With their debut single Chariots Of Fire out now (iTunes Single Of The Week July 14, added to Triple J and FBi Radio) and the E.P. due for release on September 13, Mission Control join the talents of The Knife, Mylo, Datarock, and PNAU in an exciting schedule of upcoming releases through etcetc via Universal Music.
“We are fans of the label’s artists, so we’re stoked to join them on such a great roster. We are very pleased to have signed a Faustian pact with etcetc. Eternal damnation in exchange for a record deal sounds like a good arrangement to us”. Mission Control